If you think Facebook is the only digital platform and boosting content on Facebook is the only way to be a market leader, you’re wrong. This isn’t coming from a questionable point of view, but rather on statistics which will make you rethink about the whole digital platform for promotion.
After being launched in 2010, Pinterest has been growing wildly. The idea is very simple. In this website, you get to organize your images, and once you ‘pin’ something, you allow your followers to see it. Thus when you are posting pictures of your product, it allows your potential customers to be redirected to the website. Here’s a fun fact: clever marketers and public figures pin other interests to make sure they don’t represent themselves as too much promotional material.
Yes, it is true that it’s not important for you to target Pinterest as a platform to showcase your business if it’s not much visual. Also, it’s search feature prioritizes ‘pins’ ahead of people. Speaking of drawbacks, there is no ‘right’ or ‘wrong’ when it comes to promoting your business using digital platforms. I mean it’s always about choosing the proper network. Now if you are really talking about drawbacks, our so called Zuckerberg’s platform has got a lot of drawbacks too, with the new Facebook algorithm.
The Rise of Pinterest
Speaking of twitter, let me surprise you by mentioning that a Pinterest pin is a hundred times more spreadable than a tweet, with the retweet average hitting only 1.4%. To add a cherry on top, there has been an increase of more than 27% in Pinterest accounts of fortune 500 companies. Also, Pinterest was the fastest site in history to reach 10 Million Unique monthly users.
As of 2017, Pinterest has conquered 23% of mobile audience of the United States.
To be very honest, 81% of the Pinterest users are females. Also, it’s a millennial platform as much as Instagram. It’s time for you to think that if more than 87% of Pinterest pinners has gone to final purchasing stage of a product, the whole strategy of portraying visuals to promote has to be an attractive tactic of bringing consumers closer, right? Now speaking of audience, yes it is true that most of the audience comes from the United States, and there are a lot of countries who aren’t still very regular and used to with online purchasing.
In conclusion I would love to state that Pinterest is not just a platform for promoting your business, but rather a site which you can associate your lifestyle with. Yes, it is the second social network in terms of member growth. Now it all depends on how you are reaching out to your consumers. Geographical factor, age and your type of business are obviously the primary determinants of whether you will look forward to marketing with this site. I would again love to repeat that Facebook is not the only source through which digital marketing can take place, but there are a lot more sites than we could ever imagine.